The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager - Haines, Steven
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A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword! The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn…mehr

Produktbeschreibung
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword! The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes: .NEW tools to assess product management acumen .NEW methodologies and tools for assessing and improving product strategy .NEW and updated chapters on people, processes, and products that create unique customer experiences .NEW ways to think about phased and agile product development
  • Produktdetails
  • Verlag: McGraw-Hill Education Ltd
  • 2. Auflage
  • Seitenzahl: 277
  • Erscheinungstermin: 5. Juli 2019
  • Englisch
  • Abmessung: 236mm x 9mm x 17mm
  • Gewicht: 511g
  • ISBN-13: 9781260135237
  • ISBN-10: 1260135233
  • Artikelnr.: 54550200
Inhaltsangabe
INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER'S SURVIVAL GUIDE
CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT
CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN
CHAPTER 3
NAVIGATING THE ORGANIZATION
CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER
CHAPTER 5
WHO'S THE CUSTOMER?
CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS
CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS
CHAPTER 8
AFTER STRATEGY: WHAT'S NEXT?
CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT'S BUSINESS
CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER
INDEX