The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager - Haines, Steven
18,99 €
inkl. MwSt.

Sofort lieferbar
payback
9 °P sammeln
  • Gebundenes Buch

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword! The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword! The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes: .NEW tools to assess product management acumen .NEW methodologies and tools for assessing and improving product strategy .NEW and updated chapters on people, processes, and products that create unique customer experiences .NEW ways to think about phased and agile product development
Autorenporträt
Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.