Gerald Albaum, Edwin Duerr, Jesper Strandskov, Alexander Josiassen, Michael Polonsky

International Marketing and Export Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

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Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 744
• Erscheinungstermin: 7. Juni 2016
• Englisch
• ISBN-13: 9781292016955
• Artikelnr.: 45258763

Inhaltsangabe

1 International marketing and exporting  
2 Bases of international marketing   
3 The international environment: culture; economic forces; and competition
4 The international environment: government, political and legal forces   
5 Market selection: definition and strategies
6 Information for international market(ing) decisions
7 Market entry strategies   
8 In depth with entry modes
9 Nonexport entry modes  
10  Product decisions  
11  Pricing decisions   
12  Financing and methods of payment
13  Promotion and marketing communication 774
14  Supply chain management/logistics and handling export orders 854
Glossary   
Index