Jacob Benbunan, Gabor Schreier, Benjamin Knapp

Disruptive Branding

How to Win in Times of Change

• Broschiertes Buch

Produktbeschreibung

Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8632
• Seitenzahl: 264
• Erscheinungstermin: 3. April 2019
• Englisch
• Abmessung: 233mm x 154mm x 20mm
• Gewicht: 440g
• ISBN-13: 9780749484064
• ISBN-10: 0749484063
• Artikelnr.: 53544159

Autorenporträt

Jacob Benbunan, Gabor Schreier, Benjamin Knapp

Inhaltsangabe

Chapter
00: Introduction
Why it is vital to explore disruptive branding; Chapter
01: Convergence and divergence
What change means for brands; Chapter
02: What makes you tick
Define what drives your organization; Chapter
03: Strategy made visible
Bring your idea alive through design; Chapter
04: Help your people to help you
Engage your employees; Chapter
05: A promise delivered
Shape the brand experience; Chapter
06: Prove it to succeed
Develop on
brand products and services; Chapter
07: Building customer loyalty
Disrupt through great service; Chapter
08: Your idea made physical
Create branded environments; Chapter
09: First impressions
Launch your disruptive brand; Chapter
10: Measure, improve, repeat
Measure brand performance; Chapter
11: Constant reinvention
Stay ahead in times of change; Chapter
12: Index