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Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Produktbeschreibung
Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
  • Produktdetails
  • Verlag: Kogan Page Ltd
  • Artikelnr. des Verlages: 8632
  • Seitenzahl: 264
  • Erscheinungstermin: 3. April 2019
  • Englisch
  • Abmessung: 233mm x 154mm x 20mm
  • Gewicht: 440g
  • ISBN-13: 9780749484064
  • ISBN-10: 0749484063
  • Artikelnr.: 53544159
Autorenporträt
Jacob Benbunan is the founder of Saffron and ran the company with Wally Olins, the man who invented brand strategy. Prior to Saffron Jacob worked for 9 years at Wolff Olins, where was part of the team that created the iconic brand Orange. At Saffron, he's led a number of high-profile client engagements including the creation of Vueling, Akzo Nobel , A1 Telekom Austria, the rebrand of Bankinter and Swiss Re
Inhaltsangabe
Chapter
00: Introduction
Why it is vital to explore disruptive branding; Chapter
01: Convergence and divergence
What change means for brands; Chapter
02: What makes you tick
Define what drives your organization; Chapter
03: Strategy made visible
Bring your idea alive through design; Chapter
04: Help your people to help you
Engage your employees; Chapter
05: A promise delivered
Shape the brand experience; Chapter
06: Prove it to succeed
Develop on
brand products and services; Chapter
07: Building customer loyalty
Disrupt through great service; Chapter
08: Your idea made physical
Create branded environments; Chapter
09: First impressions
Launch your disruptive brand; Chapter
10: Measure, improve, repeat
Measure brand performance; Chapter
11: Constant reinvention
Stay ahead in times of change; Chapter
12: Index