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  • Format: ePub


Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of
…mehr

  • Geräte: eReader
  • mit Kopierschutz
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  • Größe: 4.52MB
Produktbeschreibung
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

  • Produktdetails
  • Verlag: Kogan Page
  • Seitenzahl: 384
  • Erscheinungstermin: 03.04.2021
  • Englisch
  • ISBN-13: 9780749484231
  • Artikelnr.: 56141463
Autorenporträt
Simon Kingsnorth
Inhaltsangabe
Chapter
00: Introduction
How will this book transform your digital marketing strategy?; Chapter
01: The foundations of digital marketing; Section
ONE: Knowing your business objectives and your customer; Chapter
02: Understanding the digital ecosystem; Chapter
03: Integrating digital into wider organization strategy; Chapter
04: Understanding the evolving digital consumer; Chapter
05: Barriers, considerations and data protection in digital marketing strategy; Section
TWO: Integrating digital change into your wider organization; Chapter
06: Enabling technologies for online marketing and digital transformation; Chapter
07: Planning your digital marketing strategy
Objectives, teams and budgeting; Section
THREE: Using channel strategy to reach your customers; Chapter
08: SEO strategy and organic techniques; Chapter
09: Building and optimizing a winning paid search strategy; Chapter
10: Display advertising and programmatic targeting; Chapter
11: Tailoring your social media strategy; Chapter
12: Marketing automation, messaging and email marketing
The unsung heroes; Chapter
13: Lead generation that delivers results; Chapter
14: Content strategy
A key pillar of success; Chapter
15: Personalizing the customer journey and digital experience; Section
FOUR: Conversion, retention and measurement; Chapter
16: Effective design, e
commerce and user experience (UX); Chapter
17: Managing loyalty, CRM and data; Chapter
18: Providing a smooth online service and customer experience; Chapter
19: Measuring success through data analytics and reporting; Section
FIVE: Tailoring your final digital marketing strategy; Chapter
20: Putting together your digital marketing strategy; Chapter
21: Index