Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the practical uses of economics in a business environment. Recent examples and cases throughout the text demonstrate the key economic issues facing the business world. Now covering the global economy, Brexit, the gig economy and international trade theories, the third edition ensures that students are up to date with the latest developments in business economics.
Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the practical uses of economics in a business environment. Recent examples and cases throughout the text demonstrate the key economic issues facing the business world. Now covering the global economy, Brexit, the gig economy and international trade theories, the third edition ensures that students are up to date with the latest developments in business economics.
N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and the Massachusetts Institute of Technology. As a teacher he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. In addition to his teaching, research and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research and an advisor to the Federal Reserve Banks of Boston and New York and the Congressional Budget Office. From 2003 to 2005, he served as chairman of the US President s Council of Economic Advisors and was an advisor to presidential candidate Mitt Romney during the 2012 US presidential election.
Inhaltsangabe
Part I: The Economic and Business Environment 1. What Is Business Economics?2. Economics and Business Decision Making3. The Business EnvironmentPart II: Microeconomics The Market System 4. Supply and Demand: How Markets Work5. Elasticity and Its Applications6. Governments and MarketsPart III: Microeconomics The Limitations of Markets 7. Market Failure8. The Consumer and Consumer BehaviourPart IV: Microeconomics The Economics of Firms in Markets 9. Costs and Revenues in Production 10. Business Goals and Behaviour11. Firm Behaviour and the Organization of Industry12. Market Structures Perfect Competition 13. Market Structures Monopoly14. Market Structures Imperfect or Monopolistic Competition15. Market Structures Oligopoly16. Corporate Strategy and Pricing PolicyPart V: Microeconomics Factor Markets 17. Factor Markets18. Financial Markets Part VI: Introduction to Macroeconomics 19. The Macroeconomic Environment20. Aggregate Demand and Aggregate Supply as a Model to describe the Economy21. Government Economic Policy and the Effect on Business: Fiscal, Monetary and Supply-Side PolicyPart VII: Global Business and Economics 22. The Global Economy23. Issues in Global Business and Economics
Part I: The Economic and Business Environment 1. What Is Business Economics?2. Economics and Business Decision Making3. The Business EnvironmentPart II: Microeconomics The Market System 4. Supply and Demand: How Markets Work5. Elasticity and Its Applications6. Governments and MarketsPart III: Microeconomics The Limitations of Markets 7. Market Failure8. The Consumer and Consumer BehaviourPart IV: Microeconomics The Economics of Firms in Markets 9. Costs and Revenues in Production 10. Business Goals and Behaviour11. Firm Behaviour and the Organization of Industry12. Market Structures Perfect Competition 13. Market Structures Monopoly14. Market Structures Imperfect or Monopolistic Competition15. Market Structures Oligopoly16. Corporate Strategy and Pricing PolicyPart V: Microeconomics Factor Markets 17. Factor Markets18. Financial Markets Part VI: Introduction to Macroeconomics 19. The Macroeconomic Environment20. Aggregate Demand and Aggregate Supply as a Model to describe the Economy21. Government Economic Policy and the Effect on Business: Fiscal, Monetary and Supply-Side PolicyPart VII: Global Business and Economics 22. The Global Economy23. Issues in Global Business and Economics
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
