Leah Hoppes

Broschiertes Buch

Marketing Chomp

Powerful Modern Marketing to Grow Your Business Now!

Beschreibung

"Marketing Chomp" is the solution for anyone frustrated with marketing their business. There are only 3 reasons marketing doesn't work and Hoppes breaks down the murky rules of marketing into bite-sized, easily consumable fixes for marketers and business owners. "Marketing Chomp" is a fast-reading, small business marketing book which provides meaty solutions as much as it offers humor and encouragement to readers. It walks the reader through how to create a killer marketing plan. Just a few of the things you will learn: Write an effective message Identify your ideal client Perform a S.W.O.T. analysis Create a marketing plan Leverage social media Hold yourself to your action plan In Marketing Chomp, Ms. Hoppes provides readers with both long-term strategies, and the very tangible take-aways that they can immediately implement. "Marketing does work," Ms. Hoppes points out, "when you have the right mindset, the right strategy and you implement relevant, cutting edge tools." "Her approach is honest, often very funny, and always refreshing," says Kingman Row's James Serpento. "Leah doesn't pull any punches and she isn't afraid to draw the veil back on the kinds of things that can lead business owners down a very costly path. This is the kind of marketing book I wish I'd had years ago when I was fumbling around trying to figure out how I was going to sell - well, anything."

Autor

Leah Hoppes is an experienced speaker, trainer, marketing consultant and marketing coach. The author of two books, she works with businesses to help them leverage the power of marketing to achieve business growth. Having spent 19 years in corporate America, working for multi-billion dollar companies, she held various global marketing positions such as product and brand manager and was responsible for marketing strategy, marketing plans, product launches, branding and re-branding initiatives. Now, as an owner of Vision Force Marketing, along with her husband, Sean Matthew Whitfield, they educate and train the business community on how to leverage the power of marketing and even more importantly, help them follow-through and implement their action plans. In 2009 Leah suffered a Vertebral Artery Dissection (VAD) which caused three strokes - one of which was a major stroke. She wasn't expected to make it through the night. Having this experience was one of the reasons she was driven to write a book to pass on her knowledge for future generations. In her inaugural book, Marketing Chomp, Leah simplifies marketing by breaking it into everyday language, providing relevant examples and eliminating the intimidation factor in marketing one's business for growth.

Produktdetails

• Verlag: Vision Force Inc
• Seitenzahl: 194
• Erscheinungstermin: 5. Oktober 2016
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 290g
• ISBN-13: 9780996074629
• ISBN-10: 0996074627
• Artikelnr.: 72895087