The Sales Manager's Guide to RFPs
How to Improve Your Win Rate When Pursuing RFPs from Businesses or State and Local Government Agencies
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The problem with most books about RFPs and proposals is they're too focused on RFPs and proposals. They're too focused on the writing part, not the selling part. They document what you should be doing in the days after an RFP is received but ignore the months and years before an RFP is published. This book is different. The purpose of this book is to refocus sellers on selling and, specifically, on all of the many things that have to happen 12-24 months before you receive the RFP. Formal procurements represent marvelous, lucrative opportunities for salespeople and sales organizations who are p...
The problem with most books about RFPs and proposals is they're too focused on RFPs and proposals. They're too focused on the writing part, not the selling part. They document what you should be doing in the days after an RFP is received but ignore the months and years before an RFP is published. This book is different. The purpose of this book is to refocus sellers on selling and, specifically, on all of the many things that have to happen 12-24 months before you receive the RFP. Formal procurements represent marvelous, lucrative opportunities for salespeople and sales organizations who are proactive, who are willing to take the time and make the effort to win the business before the RFP is issued. If you want to improve your win rate, you can. And you can do it both consistently and significantly. The Sales Manager's Guide to RFPs shows you how.
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