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Marketing That Works for Small Business Budgets [Beyond Social Media]
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March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie Scheller doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently. And she did it on a $0/month marketing budget without killing herself or her team creating endless social media content. In this breakthrough book Stephanie lays out, not just the psychology-based principles behind marketing that works, but also how to bring together budget-friendly marketing tactics to ...
March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie Scheller doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently. And she did it on a $0/month marketing budget without killing herself or her team creating endless social media content. In this breakthrough book Stephanie lays out, not just the psychology-based principles behind marketing that works, but also how to bring together budget-friendly marketing tactics to form a cohesive strategy that generates real results. If you're looking for how to create marketing that works for your small business budget, This book is for you!
