Tim Hwang
eBook, ePUB

Subprime Attention Crisis (eBook, ePUB)

Advertising and the Time Bomb at the Heart of the Internet

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Are Big Tech and digital advertising headed for a catastrophic collapse? Tim Hwang investigates the precarious future of the internet in this thought-provoking exposé.In Subprime Attention Crisis, Tim Hwang reveals how digital advertising-the beating heart of the internet-is at risk of collapsing, bearing an uncanny resemblance to the housing crisis of 2008. Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention is wildly misrepresented, much like subprime mortgages.From the unreliability of advertising numbers and unregulated automatio...

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