William Nickels, Jim McHugh, Susan McHugh

Broschiertes Buch

Understanding Business: 2024 Release ISE

Beschreibung

Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Understanding Business is the Gold Standard in teaching resources with course supplements tightly aligned with chapter concepts to enhance retention and boost student engagement.

Autor

Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years' experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).

Produktdetails

• Verlag: McGraw-Hill Education
• 14 ed
• Seitenzahl: 744
• Erscheinungstermin: 19. März 2024
• Englisch
• Abmessung: 273mm x 214mm x 27mm
• Gewicht: 1364g
• ISBN-13: 9781266813016
• ISBN-10: 1266813012
• Artikelnr.: 69187594