Mukta Srivastava, V. Selva Lakshmi, S. Rama Chandran

International Students' Difficulties in Intercultural Communication

• Broschiertes Buch

Produktbeschreibung

The impact of globalization has made students to cross the boundaries to pursue their dreams in the field of education. During their journey of education, most of them come across a number of challenges. Intercultural communication difficulty is one of them. In this book, an effort has been made to study about the intercultural communication difficulties faced by international students in India and also to examine the factors responsible for these problems. The present study is purely based on the primary data. Pearson Correlation Analysis, Independent Samples T-Test, Multiple Response Analysis etc. are applied to analyze the data. Statistical calculations and computations are done through SPSS statistical package. With the help of the study, the institutes and universities will not only be able to understand the kind of difficulties these foreign students are facing but also the reasons of the same. And hence they may frame the strategies to eradicate these problems which will surely increase the satisfaction level of the students and they will spread a positive word-of-mouth communication regarding the services of the institute in their respective countries.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 52
• Erscheinungstermin: 3. Mai 2013
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9783659389580
• ISBN-10: 3659389587
• Artikelnr.: 38081567

Autorenporträt

Mukta Srivastava(MBA-Gold Medalist)has got around 4.5 years of experience.She has published 1 book, 1 chapter in book and 15 articles in various national and international journals. V.Selva Lakshmi(PhD Scholar-Satyabama univ,MBA,DLL&LW)has got around 4 years of experience,has published around 12 articles in national and international journals.