Piotr Krowicki, Grzegorz Maciejewski

Broschiertes Buch

Shopping Centre Marketing

Value Creation and Customer Engagement

Beschreibung

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

Autor

Piotr Krowicki is a graduate of interdisciplinary PhD studies and is currently Assistant Professor at the Department of Management at the WSB University in D¿browa Górnicza. Grzegorz Maciejewski is Professor at the University of Economics in Katowice, and Head of the Market and Consumption Department.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 234
• Erscheinungstermin: 27. Juni 2025
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 363g
• ISBN-13: 9781032690537
• ISBN-10: 1032690534
• Artikelnr.: 74065032