Jaywant Singh, Paurav Shukla

Broschiertes Buch

Brand Management

Principles and Applications for Effective Branding

Beschreibung

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

Autor

Jaywant Singh is Professor of Marketing and Head of the Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour and focusses on examining how people react to brands espousing social causes, corporate brand crisis communication and the impact of social media and services. His work has been published in leading academic journals and he also regularly provides consultancy to organizations on branding and consumer behaviour-related issues.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 344
• Erscheinungstermin: 3. Mai 2024
• Englisch
• Abmessung: 244mm x 170mm x 22mm
• Gewicht: 596g
• ISBN-13: 9781398611580
• ISBN-10: 1398611581
• Artikelnr.: 68945189