Shazia Hashmat

Broschiertes Buch

Gratification Of Pakistani Audiences In United States

TV Channels of Pakistan on U.S.A Cable Network

Beschreibung

This study investigates the "TV Channels of Pakistan on U.S.A Cable Network and Gratification of Pakistani Audiences in United States" through survey using interviews' schedule as a tool of data collection. It targeted working and non working males and females living in Maryland, United States of America, aged 20-60 years and viewing Pakistani television channels on American cable network. The study recorded the respondent's gratification through consumption patterns, level of viewing, preferred channels and programs, favorite watching time and future needs from these channels.

Autor

Ms Shazia Hashmat is Assistant Professor in Department of Media and Communication Studies at Fatima Jinnah Women University,Rawalpindi, Pakistan. She has guided numerous dissertations / thesis at Masters and Bachelor Level.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 108
• Erscheinungstermin: 23. Oktober 2013
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 179g
• ISBN-13: 9783659397318
• ISBN-10: 3659397318
• Artikelnr.: 39855013