Sarah Montano

Gebundenes Buch

Retail Marketing

Contemporary Approaches to Retailing in the Digital and Experience Economy

Beschreibung

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Autor

Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 304
• Erscheinungstermin: 25. November 2025
• Englisch
• ISBN-13: 9781398617667
• ISBN-10: 1398617660
• Artikelnr.: 70350036