Sandy Skees

Broschiertes Buch

Purposeful Brands

How Purpose and Sustainability Drive Brand Value and Positive Change

Beschreibung

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Autor

Sandy Skees (she/they) is EVP, Global Purpose and Impact Practice Lead at Porter Novelli, a communications consultancy part of the Omnicom Group. She has over 25 years of management consulting and strategic communications experience gained working with clients including Visa, Abercrombie & Fitch, Keurig Dr Pepper, CVSHealth and Samsung. Named as PRWeek's Most Purposeful Agency Pro of 2021, they are Chair of Sustainable Brands and an Advisory Board member of The Diversity Center. A seasoned speaker on brand, messaging and sustainability/ESG and DEI strategy, Skees has appeared in Campaign US, Forbes and PR News. They are based in San Francisco, California.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 14548
• Seitenzahl: 240
• Erscheinungstermin: 3. April 2023
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 376g
• ISBN-13: 9781398609839
• ISBN-10: 1398609838
• Artikelnr.: 65191082