Sonu Dua, Sakshi Dua, Pawanpreet Kaur

Gebundenes Buch

Green Marketing Perspectives

Effective Messaging for Sustainable Practices

Herausgeber: Dua, Sonu; Kaur, Pawanpreet; Dua, Sakshi

Beschreibung

Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.

Autor

Sonu Dua, Associate Professor, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India Sakshi Dua, Associate Professor, Lovely Professional University, Punjab, India Pawanpreet Kaur, Associate Professor & Head, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 344
• Erscheinungstermin: 29. April 2025
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 626g
• ISBN-13: 9781836087731
• ISBN-10: 183608773X
• Artikelnr.: 72562026