Effects of the perceived Terrorism risk on the Travel decision making
Sonja Fresacher
Broschiertes Buch

Effects of the perceived Terrorism risk on the Travel decision making

A Case Study of Jammu & Kashmir

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This study tried to identify the degree to which terrorism influences the decision to travel to the Indian state of Jammu & Kashmir as well as to examine the general terrorism risk perception of this particular destination by using a new approach of contrasting people who live in India, have been to the country before or who have never been there. History has shown that terrorism in Jammu & Kashmir is the product of India's and Pakistan's inability to solve their dispute regarding which country has possession of the state which had a tremendous impact on the state's tourism industry. In order ...