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Social Media Marketing
A Strategic Approach, International Edition
By Barker, Melissa; Barker, Donald I.; Bormann, Nicholas et al.
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SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.