Research into Chinese Television Development
Television Industrialisation in China
Versandkostenfrei!
Versandfertig in 6-10 Tagen
52,99 €
inkl. MwSt.
PAYBACK Punkte
26 °P sammeln!
This book examines China s approaches to the development of its TV industry, using McQuail s political, economic and social framework, the relevant political economy traditions involving the neoclassic paradigm and the heterodox approach, and the principles of media economics and the market chain theory of the TV industry. The book first presents a concise review of how TV developed in China: it then seeks to map perceived changes and to ascertain the problems throughout the process. The discussion draws on previous analyses and discussions, to assess the overall picture of TV industrialisatio...
This book examines China s approaches to the
development of its TV industry, using
McQuail s political, economic and social framework,
the relevant political economy traditions involving
the neoclassic paradigm and the heterodox approach,
and the principles of media economics and
the market chain theory of the TV
industry. The book first presents a concise review
of how TV developed in China: it then seeks
to map perceived changes and to ascertain the
problems throughout the process. The discussion
draws on previous analyses and discussions, to
assess the overall picture of TV
industrialisation reformation in China, additionally
drawing on discourses surrounding commercial
TV in the U.S. and public TV in the
U.K. for valuable reference material that will
support China s TV development. The
significance of this research lies in its providing
an insight into China s TV reformation and
adding, to the field of communication and
development, the Chinese experience. The research
expects to propose a television development pathway
with Chinese characteristics, drawing on Chinese as
well as Western theories.
development of its TV industry, using
McQuail s political, economic and social framework,
the relevant political economy traditions involving
the neoclassic paradigm and the heterodox approach,
and the principles of media economics and
the market chain theory of the TV
industry. The book first presents a concise review
of how TV developed in China: it then seeks
to map perceived changes and to ascertain the
problems throughout the process. The discussion
draws on previous analyses and discussions, to
assess the overall picture of TV
industrialisation reformation in China, additionally
drawing on discourses surrounding commercial
TV in the U.S. and public TV in the
U.K. for valuable reference material that will
support China s TV development. The
significance of this research lies in its providing
an insight into China s TV reformation and
adding, to the field of communication and
development, the Chinese experience. The research
expects to propose a television development pathway
with Chinese characteristics, drawing on Chinese as
well as Western theories.
Andere Kunden interessierten sich für
