Dead Air
How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies
Versandkostenfrei!
Versandfertig in 1-2 Wochen
16,99 €
inkl. MwSt.
PAYBACK Punkte
8 °P sammeln!
EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS: 1. THEIR LISTENERS 2. THEIR ADVERTISERS 3. THEIR EMPLOYEES THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
