Jessalynn R. Strauss

Broschiertes Buch

Challenging Corporate Social Responsibility

Lessons for public relations from the casino industry

Beschreibung

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks

Autor

Dr. Jessalynn R. Strauss is Assistant Professor of Strategic Communication at Elon University, USA. She has several years of experience in public relations and marketing communication and her research interests include public relations, corporate social responsibility, nonprofit organizations, and the history and culture of Las Vegas.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 174
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 275g
• ISBN-13: 9780367868543
• ISBN-10: 0367868547
• Artikelnr.: 58439627