James J. Zhang, Haiyan Huang, John Nauright

Broschiertes Buch

Sport Business in Leading Economies

Beschreibung

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 544
• Erscheinungstermin: 4. November 2019
• Englisch
• Abmessung: 229mm x 152mm x 29mm
• Gewicht: 788g
• ISBN-13: 9781838679231
• ISBN-10: 1838679235
• Artikelnr.: 56977299