Flexible Firm
The Design of Culture at Bang & Olufsen
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This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives.
An imaginative use of ethnopgraphic reflexivity and classical anthropological theories and imagination to get a fresh, critical perspective on corporate organisations. A rare anthropological analysis of human resource consultancy-the work-area of a growing number of anthropologists. A rich and rare ethnography of culture- and value based management.
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