Hanna Górska-Warsewicz

Gebundenes Buch

Trust and Brand Management

The Role of Brand Heritage

Beschreibung

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Autor

Hanna Górska-Warsewicz is currently associate professor at the Management Institute at the Warsaw University of Life Sciences. She also cooperates as associate professor with WSB Merito University (Warsaw Banking University) in Warsaw and University of Social Sciences. She specializes in the subject of brands, brand equity in the context of marketing as well as consumer-based brand equity, and brand management in production, service, and trade companies.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 254
• Erscheinungstermin: 23. Dezember 2024
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 524g
• ISBN-13: 9781032704814
• ISBN-10: 1032704810
• Artikelnr.: 71570004