Where's My Fifteen Minutes? (eBook, ePUB)
Get Your Company, Your Cause, or Yourself the Recognition You Deserve
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An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent peoplemovie stars, business leaders, philanthropists get their messages out, in good times and bad. His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR. If ...
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent peoplemovie stars, business leaders, philanthropists get their messages out, in good times and bad. His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR. If your public's perception doesn't match realityif you are a better person, offer a better product, or stand for a better cause than anyone realizes you need help. Bragman shows how to:
- Understand your real target audience
- Respect what the media needs and wants
- Give memorable interviews, even during a crisis
- Handle the new challenges of the Internet age
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