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About the Book Over the years marketing for law firms has changed drastically. It's not that the entire marketing strategy has changed, but that the direction of 'eyeballs' has shifted. The landscape of how people buy and interact with businesses has completely changed with technology, devices, social media, and the internet. In this book, you will learn: Online marketing media that you should be tapping into for law firm. How to get your law firm ranked on page 1 for the most important keywords for your specialty in your area. A proven strategy for getting ranked on the Google maps. Our step-...
About the Book Over the years marketing for law firms has changed drastically. It's not that the entire marketing strategy has changed, but that the direction of 'eyeballs' has shifted. The landscape of how people buy and interact with businesses has completely changed with technology, devices, social media, and the internet. In this book, you will learn: Online marketing media that you should be tapping into for law firm. How to get your law firm ranked on page 1 for the most important keywords for your specialty in your area. A proven strategy for getting ranked on the Google maps. Our step-by-step strategy for getting more repeat, new and referral business by leveraging social media. How to set up and run a Google or Social media PPC (Pay-Per-Click) campaign. How to obtain new customer reviews. Ways to capitalize on YouTube and video marketing. Implementing funnels and email marketing. All the content based in this book are from real-world examples and case studies of other law firms just like yours. This book will provide step-by-step detail and examples to give you the best knowledge, practices, and information on how to proactively market your law firm on your own.
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