Ken Burtenshaw, Caroline Barfoot, Nik Mahon

Broschiertes Buch

The Fundamentals of Creative Advertising

Beschreibung

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

Autor

Ken Burtenshaw has extensive experience as a senior art director in the advertising business and currently runs the BA (Hons) Advertising course at Southampton Solent University, UK. Nik Mahon worked as an art director at several advertising agencies and has authored Basics Advertising: Art Direction (AVA Publishing, 2010). He is a senior lecturer in advertising at Southampton Solent University, UK. Caroline Barfoot has over 20 years' experience in advertising. She lectures on advertising strategy and market research at Southampton Solent University, UK.

Produktdetails

• Fundamentals
• Verlag: Bloomsbury Publishing PLC
• 2 ed
• Seitenzahl: 186
• Erscheinungstermin: 19. September 2011
• Englisch
• Abmessung: 254mm x 203mm x 10mm
• Gewicht: 418g
• ISBN-13: 9782940411566
• ISBN-10: 2940411565
• Artikelnr.: 32952125