MOO-LAH-GY
Uncovering the Secret Cash Cow Hidden in Your Brand
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What is "brand" and why should anyone care? The idea of branding began as a simple solution for a person to know their cattle from the neighbor's. Today it's about evoking an emotion so strong that a customer wants to buy from you versus anyone else in your space. This book helps distill down the pieces necessary to create that one-of-a-kind, gotta-have-it brand.
