Kara Smith Brown

Broschiertes Buch

The Revenue Engine

Fueling a B2B High Octane Pipeline

Beschreibung

What if there was a proven framework for transforming your revenue engine to generate real leads and reach real decision-makers and buying committees, and a true winning formula for taking your marketing efforts through the stratosphere? The framework is within the pages of The Revenue Engine. Time to rev up the engine to your high octane B2B pipeline.

Autor

KARA SMITH BROWN, LeadCoverage CEO and Founder, is a recognized supply chain, logistics, and technology thought leader. Her insights and thought leadership are featured in popular podcasts and major industry events. LeadCoverage, the largest supply chain go to market consultancy, is a multi-year Inc. 5000 winner and continues to grow using her framework: share good news, track interest, follow up. Kara's disruptive approach to B2B marketing is her trademark, as is her work helping companies accelerate revenue growth and ensuring their sales and marketing teams function harmoniously. Kara's bestselling book, The Revenue Engine: Fueling a B2B High Octane Pipeline, offers readers effective revenue-generating strategies. The book surpasses theoretical concepts, presenting real, data-driven go-to-market strategies that drive measurable business growth. These principles mirror the philosophy Kara embodies and advocates. She lives in Atlanta with her husband and two daughters.

Produktdetails

• Verlag: Advantage Media Group
• Seitenzahl: 270
• Erscheinungstermin: 19. November 2024
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 402g
• ISBN-13: 9781642259094
• ISBN-10: 1642259098
• Artikelnr.: 71923833