Playboy and the Making of the Good Life in Modern America
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In exploring the history of America's most widely read and influential men's magazine, Elizabeth Fraterrigo hones in on the values, style, and gender formulations put forth in its pages and how they gained widespread currency in American culture.
Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month.
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