Introduction to Sports Journalism

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Amid a sweeping transformation in media, sports journalism merges classic reporting with modern digital demands. The guide explores historical roots, innovative platforms, ethical challenges, data analytics, and legal issues while offering practical techniques and career insights for todayâ s dynamic sports landscape.

Matthew Zimmerman, PhD, is an assistant professor of sports media analytics at Virginia Tech. Previously, he taught sport administration and sport communication for eight years at Mississippi State University. Following a six-year stint in sports journalism, he has spent more than a decade in academia studying the effects of new media on the overall sports conversation between fans and organizations. He teaches courses on sport analytics and sports media production. As a researcher, he has published in multiple journals. He is a member of the International Association for Communication and Sport. Lauren Burch, PhD, is a senior lecturer and the program director for the sports analytics and technologies program in the Institute for Sport Business at Loughborough University London in England. She teaches courses such as Digital Storytelling for Sports and Sport PR & Communication. Her research interests focus on examining the gendered construction of brand identity, athlete activism, and the examination of discourse and sentiment on social media. Burch’s current research has examined online abuse from a racial or gendered perspective in sport on social media. Her work has been published in International Journal of Sport Communication and Communication and Sport. She is a member of the International Association of Communication in Sport. Brian Moritz, PhD, is an associate professor and director of the online journalism master’s programs in sports journalism and digital journalism at St. Bonaventure University. Previously, he taught for seven years as an associate professor of digital media production and online journalism at State University of New York (SUNY) at Oswego and spent 10 years as an award-winning sports journalist and columnist in western and central New York. His research, which focuses on both the work routines of sports journalists and the economic models of digital sports journalism, has been published in the International Journal of Sport Communication and Communication and Sport. He is also the author of the Sports Media Guy blog. He is a member and past president of the Sports Communication Interest Group within the Association for Education in Journalism & Mass Communication (AEJMC) and a member of the International Association for Communication and Sport.