Entrepreneurship in a European Perspective (eBook, PDF)
Concepts for the Creation and Growth of New Ventures
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One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan ...
One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English. Target Groups The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well. Authors Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research. Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences. Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
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