Christina Küppers
Broschiertes Buch

Internationalisation in the Cloud. An explorative case study into the foreign market expansion of SaaS providers

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Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Copenhagen Business School (Department of Intercultural Communication and Management), language: English, abstract: This thesis investigates the internationalisation complexities of cloud technology vendors. To enhance the understanding of foreign market expansion of cloud providers, this study sought to answer the overarching research questions: how do cloud providers internationalise and is available literature to date still relevant for cloud technology vendors? The ...