Communication for Rural Innovation
Rethinking Agricultural Extension
Versandkostenfrei!
Versandfertig in über 4 Wochen
97,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
49 °P sammeln!
Agricultural extension acts as a very important tool in rural development by educating farmers to produce better crops and more productive animals at a lower cost. The latest edition of Communication for Rural Innovation: Rethinking Agricultural Extension, asks readers to take a fresh look at agricultural extension and rethink ideas about the role and meaning of extension in today's industry.
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.