- Focuses on excellent design outcomes, rather than rote activities;
- Maximizes readers' contextual understanding with real examples of student design and case studies;
- Reinforces readers' grasp of theory and best-practices with exercises at the end of each chapter and self-evaluation criteria;
- Includes a comprehensive product development reference ordered alphabetically and cross-referenced by stage of development, design skills, and design objective;
- Adopts a concise and engaging writing style and attractive layout with many informative figures.
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