commitment to excellence and facilitating the online aspects of luxury make her book a must read.' - Michael Boroian, Founder& Managing Partner, Sterling International (Luxury Executive Search)
'In her book Luxury Online, Uché takes an objective approach into presenting why the luxury sector has been reluctant to embrace the internet. She clarifies misconceptions and provides concrete suggestions on how brands should successfully dive into luxury e-business while highlighting pitfalls to avoid. I suggest that all luxury executives read this book!' - Alexandra Wilkis Wilson, Founder and Chief Merchandising Officer, Gilt Groupe
'If you are involved in the luxury business, you need this book.' - Nathalie Rykiel, CEO, Sonia Rykiel
Praise for Luxury Fashion Branding:
'Luxury Fashion Branding is a groundbreaking text addressing the business of luxury fashion from a strategic viewpoint..'
- Fibre 2 Fashion
'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry' Mark Dunhill, CEO, Fabergé
'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource towhich I can refer people' James Ogilvy, Publisher, Luxury Briefing, London
'Uché has written a true classic that will be a benchmark for years to come.' Milton Pedrezza, CEO, The Luxury Institute, New York
'Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift.' Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media
'Finally, the business of luxury has received what it has been missing for years, in this book.' Christian Jagodzinski, CEO& Founder, Villazzo Villa Hotel Group
'This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market' Lewis Cutillo, Co-Founder, Bontoni
'This is a pioneering exposé on a dynamic area of human endeavour luxury goods-, focusing on it as a business.' Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France
'This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level' Lieran Stubbings, Director, Global Luxury Forum
'Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book' Zoë Page, The Book Bag
'The analytical nature of this book makes it timeless The text is rich, full color and full of real life examples from known& unknown brands.' Roselyn Lewis (Washington)
'This book is just what d luxury fashion industry has been lacking. Well done, Uché' Kema Sam (London)
'This book is my bible for the luxury business' Aleksandra Ruczynska (Warsaw)
'This is one of the most comprehensive analysis of the luxury businessfor anybody who wants to have a real understanding of the luxury business.' Jorge Cosano (New York)
