Steve Manton
eBook, ePUB

Integrated Intellectual Asset Management (eBook, ePUB)

A Guide to Exploiting and Protecting your Organization's Intellectual Assets

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Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ s...

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