Compete Smarter, Not Harder A Process for Developing the Right Priorities Through Strategic Thinking
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Sprache:Englisch
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eBook Format:PDF
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inkl. MwStBeschreibung
Details
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
15.10.2013
Verlag
WileySeitenzahl
224 (Printausgabe)
Dateigröße
3409 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118747162
How to compete in the right space for greater profitability and
growth
The Internet, mobile technology, the ubiquity of information and
the availability of big data have dramatically increased the speed
and impact of success and failure. Companies today know that they
must be competitive, but precisely where, and more importantly how,
to compete is not always easy to identify--until now.
Compete Smarter, Not Harder explains how to prioritize
market opportunities so that a company's strengths in one area can
be leveraged across multiple markets. Using cutting-edge academic
research and extensive industry practice, author William Putsis
outlines the strategic decisions needed to determine which space
provides the best margins, overall profitability, and growth
potential.
* Details a step-by-step process for strategic prioritization,
from strategic market selection to the tactics of execution,
providing competitive advantage across markets
* Written by Doctor William Putsis, a professor of marketing,
economics, and business strategy at the University of North
Carolina at Chapel Hill, who has consulted and led executive
development efforts with leading companies throughout the
world
Prioritize with conviction. Make absolutely sure that all of
your hard work goes toward the right space.
growth
The Internet, mobile technology, the ubiquity of information and
the availability of big data have dramatically increased the speed
and impact of success and failure. Companies today know that they
must be competitive, but precisely where, and more importantly how,
to compete is not always easy to identify--until now.
Compete Smarter, Not Harder explains how to prioritize
market opportunities so that a company's strengths in one area can
be leveraged across multiple markets. Using cutting-edge academic
research and extensive industry practice, author William Putsis
outlines the strategic decisions needed to determine which space
provides the best margins, overall profitability, and growth
potential.
* Details a step-by-step process for strategic prioritization,
from strategic market selection to the tactics of execution,
providing competitive advantage across markets
* Written by Doctor William Putsis, a professor of marketing,
economics, and business strategy at the University of North
Carolina at Chapel Hill, who has consulted and led executive
development efforts with leading companies throughout the
world
Prioritize with conviction. Make absolutely sure that all of
your hard work goes toward the right space.
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