A Master Class in Brand Planning The Timeless Works of Stephen King
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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39,99 €
inkl. MwStBeschreibung
Details
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
02.08.2008
Herausgeber
Judie Lannon + weitereVerlag
John Wiley & SonsSeitenzahl
396 (Printausgabe)
Dateigröße
5144 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470725214
In 1988, on Stephen King's retirement JWT published
'The King Papers' a small collection of Stephen
King's published writings spanning 1967-1985. They
remain timelessly potentially valuable but are an almost
unexploited gold mine. This book is comprised of a selection
of 20-25 of Stephen King's most important articles, each one
introduced by a known and respected practitioner who, in turn,
describes the relevance of the particular original idea to the
communications environment of today.
The worth of this material is that, although the context in
which the original papers were written is different, the principles
themselves are appropriate to marketing communications in
today's more complex media environment.
The book will serve as a valuable reference book for
today's practitioners, as well as a unique source of
sophisticated, contemporary thinking.
'The King Papers' a small collection of Stephen
King's published writings spanning 1967-1985. They
remain timelessly potentially valuable but are an almost
unexploited gold mine. This book is comprised of a selection
of 20-25 of Stephen King's most important articles, each one
introduced by a known and respected practitioner who, in turn,
describes the relevance of the particular original idea to the
communications environment of today.
The worth of this material is that, although the context in
which the original papers were written is different, the principles
themselves are appropriate to marketing communications in
today's more complex media environment.
The book will serve as a valuable reference book for
today's practitioners, as well as a unique source of
sophisticated, contemporary thinking.
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