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Web Marketing For Dummies
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Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include: Creating a good plan Building your site Crafting an effective store front Marketing on your own site Creating buzz with blogs and other person-to-person communication E-mail marketing Marketing your online business offline Search Engine Optimization Pay-Per-Click Video blogging Marketing to the wireless world Tracking and interpreting Web statistics