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Value First, Then Price
Building Value-Based Pricing Strategies
Herausgeber: Hinterhuber, Andreas; Snelgrove, Todd C.
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Value-based pricingâ pricing a product or service according to its value to the customer rather than its costâ is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.