This book has examined various benefits available from Protected Areas (PAs) and Gir in particular and then made attempt to select appropriate techniques. Gir is having national and international importance as it is the last home of Asiatic lion. Methods based on revealed preference and stated preference techniques have relevance for the wildlife tourisms. Travel cost method has been utilized in number of studies but the recent studies have given more preference to stated preference techniques for the problems encountered in revealed preference techniques. This book has discussed various models available under stated preference techniques. Contingent Valuation technique is a flexible approach for valuing biodiversity. Book has selected discrete choice models for three sites as per their efficiency and utility. Double bounded models are more efficient than single bound models. Single bound model is applied for pilgrims and double bound for tourists visiting interpretation zones. Choice modeling techniques is used for visitors to Park. This technique has two type of choice cards having management and wildlife options. Respondents were posed three options to improve the estimate