Damian Ryan

Gebundenes Buch

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Beschreibung

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Autor

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies. He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• 5 Revised edition
• Seitenzahl: 450
• Erscheinungstermin: 3. November 2020
• Englisch
• Abmessung: 240mm x 161mm x 33mm
• Gewicht: 978g
• ISBN-13: 9781789666038
• ISBN-10: 1789666031
• Artikelnr.: 58480272

Rezensionen

""Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field."" Carol Stuckey, Dean, School of Professional Studies, MCPHS University