Ultimate Guide to Platform Building
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Transform Your Platform Into Money Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller uncovers the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the restall without spending a fortune. "People will tell you th...
Transform Your Platform Into Money Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller uncovers the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the restall without spending a fortune. "People will tell you that you are the brand. Wendy Keller just wrote the definitive guide on how to build you into your own brand worthy of followers." —Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman of C-Suite Network, Author of Think Big, Act Bigger "Wendy Keller’s book is the best I have read on building a strong platform to grow your fan base. It covers all the relevant tools: social media, podcasts, videos, blogs, speeches, and workshops. In this age of technology acceleration, I don’t think it is possible to build a great business without strong platform-building skills. So read the book, implement the practices, and watch your business grow." —Michael Glauser, Executive Director of the Clark Center for Entrepreneurship at Utah State University, Author of Main Street Entrepreneur "Wendy Keller understands that you have to make every second count in marketing and that it’s more important to serve than to sell." —Amy Porterfield, Online Marketing Strategist "This is the step-by-step manual to building a tangible presence in a competitive marketplace that raises your fees and causes demand to rise. If you use this book as your make sure we don’t miss anything in our public presence” manual, you’ll never make a major omission. She covers vital details like audio production and what colors to wear in a video shootsomething I’ve never seen in a book of this type. It’s comprehensive." —Perry Marshall, Author of Ultimate Guide to Google AdWords, Ultimate Guide to Facebook Advertising, 80/20 Sales and Marketing, and Evolution 2.0
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