Trust in German-Chinese Business Cooperation

Insights and Lessons to be Learned

Versandkostenfrei!
Sofort lieferbar
34,95 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
0 °P sammeln!
What makes international joint ventures successful? Among other key success factors such as strategic fit, material and political-relational incentives, and the cultural compatibility of the joint venture partners, the role of one factor in the successful establishment and management of joint ventures is critical: the mutual trust among the managers involved.This book explores how to establish, develop, and continue to nurture mutual trust between the managers of German and Chinese joint ventures. A series of guided interviews conducted by the authors reveals assessments of Chinese and Europea...