Jan van den Bergh

Broschiertes Buch

The Recommender Revolution

Why Good Reviews Are the Best Ads for Your Brand

Beschreibung

'The Recommender Revolution' gives an ex-advertising man's vision of the future for the world of marketing and advertising.

Autor

Before Jan Van den Bergh moved to China in 2006, he lived in Belgium and worked in the advertising business. He was closely involved in the founding of Saatchi&Saatchi Brussels and Boondoggle. As an internet pioneer, the figures soon convinced him that active (online) fanatics would become vitally important in the success or failure of brands.

Produktdetails

• Verlag: Lannoo Publishers (Acc)
• Seitenzahl: 259
• Erscheinungstermin: 16. Juni 2013
• Englisch
• Abmessung: 239mm x 173mm x 20mm
• Gewicht: 590g
• ISBN-13: 9789401403573
• ISBN-10: 9401403570
• Artikelnr.: 38132959