The Marketing of Mobile Applications
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On a theoretical level, this work contributes to the research on new marketing communication tools. The rapid appearance and exponential evolution of these tools does not often allow to follow on a theoretical level. This research has three chapters. In the first section, we studied the mobile market in a first section followed by the technological evolution of mobile networks, study of the French and European market of Smartphones, as well as the integration of mobiles in the communication strategy of companies. In the second section we define the concept of mobile marketing, determine its to...
On a theoretical level, this work contributes to the research on new marketing communication tools. The rapid appearance and exponential evolution of these tools does not often allow to follow on a theoretical level. This research has three chapters. In the first section, we studied the mobile market in a first section followed by the technological evolution of mobile networks, study of the French and European market of Smartphones, as well as the integration of mobiles in the communication strategy of companies. In the second section we define the concept of mobile marketing, determine its tools and marketing strategy. At the end of the chapter we defined the mobile applications, show its difference with a mobile website, analyze the stages of elaboration of the marketing strategy of the Applications with the determination of the ergonomics. The second chapter presents the host company with its various services.
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