The Learning Driver
Meeting Traveller Information Needs
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In many parts of the world today, drivers have access to a growing range of traveller information services. What information does the driver want? So far, while traveller information services deliver increasingly sophisticated incident reports, journey times and other such information, driver response has remained lukewarm. This thesis suggests that the problem lies in understanding the driver rather than improving the content. This thesis reports a qualitative case study based on ten in-depth interviews with drivers who had previously participated in a six week trial receiving customised trav...
In many parts of the world today, drivers have
access to a growing range of traveller information
services. What information does the driver want? So
far, while traveller information services deliver
increasingly sophisticated incident reports, journey
times and other such information, driver response
has remained lukewarm. This thesis suggests that the
problem lies in understanding the driver rather than
improving the content. This thesis reports a
qualitative case study based on ten in-depth
interviews with drivers who had previously
participated in a six week trial receiving
customised traveller information. The thesis finds
that drivers principally learn from their
experiences. Drivers learn about using traveller
information, they learn about the types of traveller
information available and they also learn whether to
trust the information provider. The thesis concludes
that customised traveller information will become
effective when it meets the current understanding
and needs of the driver as an active learner whose
information requirements change over time and from
time to time.
access to a growing range of traveller information
services. What information does the driver want? So
far, while traveller information services deliver
increasingly sophisticated incident reports, journey
times and other such information, driver response
has remained lukewarm. This thesis suggests that the
problem lies in understanding the driver rather than
improving the content. This thesis reports a
qualitative case study based on ten in-depth
interviews with drivers who had previously
participated in a six week trial receiving
customised traveller information. The thesis finds
that drivers principally learn from their
experiences. Drivers learn about using traveller
information, they learn about the types of traveller
information available and they also learn whether to
trust the information provider. The thesis concludes
that customised traveller information will become
effective when it meets the current understanding
and needs of the driver as an active learner whose
information requirements change over time and from
time to time.
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