Matthew P. McAllister

Broschiertes Buch

The Commercialization of American Culture

Beschreibung

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 312
• Erscheinungstermin: 2. November 1995
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 442g
• ISBN-13: 9780803953802
• ISBN-10: 0803953801
• Artikelnr.: 21373107